Market outlet choices for African Indigenous Vegetables (AIVs): a socio-economic analysis of farmers in Zambia

Abstract Agricultural research institutes in Sub-Sahara Africa have focused on establishing farmer groups that facilitate the commercial production and marketing of African Indigenous Vegetables (AIVs) to address food nutritional security. With freedom selecting choices market outlets, we explored factors such as farmers’ characteristics, farm attributes, selling preferences, social relations, other primary reasons influence farmers' decision choose a particular outlet sell AIVs. A purposive random survey was conducted among AIV farmers understand preferred outlets for AIVs Zambia. The results multinomial logit model indicate male respondents are more likely intermediary options AIVs, particularly brokers wholesalers. rainfed those who receive income from farming activities less retailers wholesalers their Similarly, expect instant payment produce they prefer brokers. Farmers belong farmer's group exhibited positive coefficient, meaning compared with farmer-to-consumer direct sales option. However, good price, momentum price past, processing were found be insignificant determinants when Our findings could help better cognize channels develop intervention new make an informed how best